Why choose Brad?

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Why choose Brad?
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What you get: a senior level marketing expert who is battle tested and ready to help you.

A peep into daily life of Bradley

Qualities you will find in Bradley are :

What you get:

  • World class marketing experience with world class brands
  • A Good listener
  • Engaging
  • Knows how to traverse scale
  • Passion is marketing and branding
  • Wonderful collaborator
  • Ability to motivate all stakeholders
  • Integrity
  • Genuinely wants people and organizations to succeed

Senior Global Marketing Executive

Insightful long-term visionary and tactical short-term planner with extensive history of penetrating new markets, conceptualizing new products, and driving brand growth beyond goal. Battle-tested executive and quick decision maker with global perspective, analytical mind set and proven ability to traverse scale during accelerated and downsizing business cycles. Inspiring, well-respected leader with track record for developing world-class talent and forming collaborative teams. Powerful change agent with pulse on consumer trends and hands-on approach to executing solutions that maximize sales, profits and share performance within stringent time/budget parameters.


  • Named 2011 Marketer of the Year from the Boston Ad Club.
  • Bradley wins 2011 Marketer of the Year from the Boston Ad Club
    • 20 years in various marketing and general management positions with the Gillette Company/P&G within the oral care division (Oral-B) and writing instruments (PaperMate brand)
      • Worldwide Marketing Director

      • North American Marketing Director

      • Director of Marketing; Latin America

      • General Manager)

      • Product Management

    • 9 years as CMO of the Avedis Zildjian Company

      • Created, implemented and led all marketing strategies
      • Created and led transition from traditional to digital media strategy
      • Numerous industry awards for 40+ innovative and unique new products
      • Developed and re-staged two websites and DTC strategy
      • Created and implemented social media strategy
      • #1 brand of musical cymbals in the world
      • Led Transition from Traditional to Digital Media Strategy
      • 180,000 Facebook followers
        • 30,000 Twitter followers

        • YouTube Channel

        • Re-designed website two times

      • Foundational Experience

        • Johnson & Johnson

        • B.S. Marketing; Arizona State University

About us

brandCMO is a website created by Bradley W. Baker for the sole purpose of demonstrating marketing excellence.  If you wish to converse with Mr. Baker, please contact him through the information listed in Contact Us.

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