Brand CMO Bradley W Baker Global Senior CHief marketing executive

What they are saying about Brad

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He was quick to understand that the various markets we served required different strategies in order for us to maximize our business.


Brad showed a real gift for being able to cut through the clutter and identify the most important business drivers.


His strong marketing background included new product development, broad media utilization & targeted brand positioning as well as product segmentation. To his credit & fundamental to his success, Brad communicated & listen to all members of the distribution channel including the end consumer. Plans & programs that Brad initiated were based on solid broad research & facts.


He has a clear vision and understanding of the importance of producing powerful and emotional work that connects with the audience.


Brad is a consummate professional marketing executive with the rare combination of executive presence, extensive marketing experience, success in high volume consumer products, and the ability to motivate all stakeholders.


Brad is the best team leader I've had the pleasure to work within 25 years.


Brad demonstrated tremendous leadership and interpersonal skills in managing a growing, multi-faceted business, showing particular skills in working with Sales management and other functional teams. His leadership drove the tremendous market share growth Oral-B delivered during his time on the business.


Brad's leadership and thorough understanding of the connection between customers needs/wants and the ability of the product to exceed customer expectations resulted in significant success for the company.


Not timid about making decisions and taking responsibility in a collaborative setting. Brad is a leader who achieves results.


I know Brad to be an open-minded executive capable of listening to all sides, building consensus and then driving any project to successful completion. Brad has a terrific personality and is one of the best marketing minds available anywhere.


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About us

brandCMO is a website created by Bradley W. Baker for the sole purpose of demonstrating marketing excellence.  If you wish to converse with Mr. Baker, please contact him through the information listed in Contact Us.

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