Displaying items by tag: strategy
Friday, 17 October 2014 21:30

I Killed My Android

I Killed My Android


My 15 month experiment with Android is over. It began so promising only to sour in the end.

I purchased the original iPhone in 2007 which I used primarily for work. I knew then that we were looking at the future of the mobile device which ultimately proved to be true. Today, almost all mobile phones have iPhone-like user friendly screens and software that can accomplish most of what your laptop can. And 2007 was when most companies wouldnt support Outlook e-mail on the device, so I endured a clumsy work-around. Nevertheless, the phone was like purchasing your first car, opening up a new world of freedom and excitement.

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Thursday, 09 January 2014 08:02

The Race for Streaming Music Is On

The Race for Streaming Music Is On

marketing, brand CMO, music

In a seemingly benign product category, streaming music is becoming more and more competitive with a winner yet to be declared. Recently, Spotify took a leap ahead by securing the rights to stream the entire Led Zeppelin catalog, something no other service can boast at this point, not even the vaunted Apple iTunes store (yes, you can buy tracks/albums but no streaming). Additionally, Spotify (out of Sweden) is releasing its 20 million song library free to mobile users, which was formerly available only to paying customers. No doubt this is a response to iTunes newly minted streaming service, iTunes Radio.

iTunes radio and Pandora are clearly meant to link listening to purchasing, which is easily done if you use their service (which is free but limited to a pre-selected songs as opposed to choosing your playlist on Spotify and Rhapsody). While the streaming itself it excellent, its capabilities compared to the competition are limited.

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HTC is fighting for its life with new ONE smartphoneThe Taipei based HTC Corporation is now fighting for life in the smartphone category. It originally started out as a third party smartphone manufacture but began launching phones under its own brand in 2006. Initially successful, they lost their way through a series of missteps including launching too many products and confusing consumers. As a result, it never carved out any brand equity with consumers. In fact, I wonder if theres any significant awareness is of the brand.

In an attempt to revive the company, they launched the HTC One this year. An Android based smartphone boasting impressive specifications, including a 4.7 screen (are you listening Apple?), the phone has received many accolades from the like of Walt Mossberg (Wall Street Journal digital guru) and the like.

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Tuesday, 16 October 2012 08:51

U. S. Presidential Election, Part II

U. S. Presidential Election, Part IIU.S Presidential Election part II

As a follow up to my earlier article about the 2012 U.S. Presidential election, we’re getting down to the last 3 ½ weeks.  And the battle, as I stated before, is now down to the key swing states and rests with the ability of each side to attract independent voters, in other words those voters with whom the election rests.

What we’ve seen was candidate Obama more or less nursing a lead going into the first debate. In fact, some pundits were prematurely calling the race over.  However, Mitt Romney’s commanding first debate performance was a turning point for his campaign.  Suffice it to say that he more or less gained enough ground on the strength of his performance to pull at least even in the polls if not pull ahead in key swing states. As I mentioned before, I tend to look at the race partially through the lens of a marketeer as kind of a truncated new product launch.  The objective is to get your product sold before competitor B does. What makes this unique is that there are only two competitors.

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