Displaying items by tag: pricing
Thursday, 09 January 2014 08:02

The Race for Streaming Music Is On

The Race for Streaming Music Is On

marketing, brand CMO, music

In a seemingly benign product category, streaming music is becoming more and more competitive with a winner yet to be declared. Recently, Spotify took a leap ahead by securing the rights to stream the entire Led Zeppelin catalog, something no other service can boast at this point, not even the vaunted Apple iTunes store (yes, you can buy tracks/albums but no streaming). Additionally, Spotify (out of Sweden) is releasing it’s 20 million song library free to mobile users, which was formerly available only to paying customers. No doubt this is a response to iTunes newly minted streaming service, iTunes Radio.

iTunes radio and Pandora are clearly meant to link listening to purchasing, which is easily done if you use their service (which is free but limited to a pre-selected songs as opposed to choosing your playlist on Spotify and Rhapsody). While the streaming itself it excellent, it’s capabilities compared to the competition are limited.

Published in My blog
Tuesday, 13 November 2012 15:55

Product Line Strategy

Product Line Strategy

I love to read and, like many others, I’ve made the transition over to e-readers.  They’re more convenient size-wise, I can make notes or highlight a passage I want to remember, and most have a built in dictionary. So if encounter a word I don’t know, I can immediately highlight the word and get its’ definition post haste. Most experts predict that the printed book will become obsolete in the near future. Just like records became obsolete once cd’s were introduced and now digital music is replacing cd’s.

But let’s discuss two e-readers that are fighting it out. Amazon’s Kindle and Barnes and Nobles’ Nook. At this point, each brand has many offerings ranging from dedicated e-readers to tablets that incorporate many functions from web surfing, viewing HD content to books for reading. But Amazon’s and B&N’s profit model/motivation as a book retailer is to provide content either in the traditional form or digitally. The fact that they offer hardware is almost incidental. They want the customer to be sustained and nurtured to continue purchasing content from them. This is where the money is.

Published in My blog

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