Displaying items by tag: HTC

HTC is fighting for its life with new ONE smartphoneThe Taipei based HTC Corporation is now fighting for life in the smartphone category. It originally started out as a third party smartphone manufacture but began launching phones under itís own brand in 2006. Initially successful, they lost their way through a series of missteps including launching too many products and confusing consumers. As a result, it never carved out any brand equity with consumers. In fact, I wonder if thereís any significant awareness is of the brand.

In an attempt to revive the company, they launched the HTC One this year. An Android based smartphone boasting impressive specifications, including a 4.7Ē screen (are you listening Apple?), the phone has received many accolades from the like of Walt Mossberg (Wall Street Journal digital guru) and the like.

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