Items filtered by date: April 2013
Tuesday, 02 April 2013 15:02

Sheer Madness - Lululemon

Sheer Madness - LululemonSheer madness Lululemon

So just how sheer is sheer? Apparently, it’s enough to have a product recall, the classic manufacture’s nightmare. Result: embarrassment, tarnished brand and cash spent replacing inventory. Really? Think the brand will suffer? I think not. Not even close.

I maintain that, while expensive for the company to recall product, this will not negatively affect the brand. Why? Consider the following points:

  1. There’s no one else that competes with them in this space. That always helps.
  1. It’s a relatively young brand experiencing massive growth while trying to rein in quality control. They misfired but will be forgiven by their loyal following.
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