Items filtered by date: March 2013
Tuesday, 05 March 2013 18:32

The Boston Globe: Now What?

The Boston Globe: Now What?

the boston globe

Just last week, the parent company of the Boston Globe, which happens to be the New York Times, announced that they’re selling the Globe.  The NYT has been struggling themselves but found a backer/financier who has provided them with capital while they pull together their strategy of managing their traditional media form (the daily newspaper) while crafting a digital strategy that works (code for earning a profit). Holding of the Boston Globe became a drag in terms of time, money and resources.

So now, this Boston based dinosaur is on the market hopefully to be bought by someone savvy enough to know that the Globe does have a brand equity in the local market, albeit one that doesn’t stand for

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