Items filtered by date: January 2013

Truth in Advertising Subway Done In By Social Media

Subway done in by social media- truth in advertising 

When you're not exacting in the way you're marketing your brand, social media will call you on the carpet fast.  This just happened on Tuesday (1/15) and two days later (1/17) I am writing about this due to the negative PR being generated.


What you see in the adjacent picture is a photo of a Foot Long Subway sandwich in Perth, Australia and measured by the customer who purchased it.  As you can see, it fell short of what they advertised and in a nanosecond, the customer posted it on the company's website asking for a response.  In rapid fire response, Subway took the photo and post off their site but before they could, a cadre of consumers copied and re-posted the photo causing an avalanche of bad press that is just reaching its crescendo today.

Published in My blog
Wednesday, 02 January 2013 11:36

Best and Worst of 2012

Best and Worst of 2012best and worse of the year 2012


Like most people, this is the time of year when the best and worst of practically everything gets written about. From books to music to movies to design to celebrities, you name it. So, of course, I must opine on what I consider to be the best and worst of marketing of the past year. Some of these are a little offbeat, but I hope you find this interesting. Let’s get started.


THE 5 BEST (off the top of my head)

1.    ALL THINGS APPLE

What can you say about a company that epitomizes the modern marketing model. Look at the impressive list of notable new products launched this year: iPhone 5 (they are still on backorder), the mini iPad, the new iPod nano, the new MacBook Pro with the retina display, the iMac and the Mountain Lion. Forget the tribulations with the stock price, they’re still the cool kid on the block to be reckoned with. But now that Steve Jobs has passed, can Apple and Tim Cook still set the example of how to be disruptive and blaze new vistas? Let’s see, as we’ll be watching.


Published in My blog

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