Items filtered by date: September 2012
Wednesday, 26 September 2012 19:01

New Product Development: Team Process

New Product Development: Team Process

team process

It’s taken me a few weeks to gather my thoughts so sorry about the ‘radio silence’.  As promised, I thought I’d offer a few tips relating to new product development based on my experience.

Today’s article is going to focus on the team process and your responsibility as the leader and manager of the new product effort. Assume you are in charge of developing the next great, breakthrough product for your company. Of course, the term used today for ‘breakthrough’ or ‘paradigm breaking ‘is ‘disruptive’. But anyway you want to describe it, the objective at it’s highest level is to move the collective category, based on your new product, by offering consumers greater value based on needs (there are times the consumer doesn’t even know they need it).  If this is your responsibility, then your first objective is to assemble a team comprised on individuals from across the company.  Most times this cross functional team will come from Marketing (you), Consumer Research, Engineering, R&D, Manufacturing and maybe Sales and Finance if required. And most members will be at different levels relative to other members on the team.  Your job as the leader, is to ensure that ALL members can contribute 100% and not feel intimidated or insecure about their views or creative ideas brought to the table.

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