Items filtered by date: November 2012
Tuesday, 13 November 2012 15:55

Product Line Strategy

Product Line Strategy

I love to read and, like many others, I’ve made the transition over to e-readers.  They’re more convenient size-wise, I can make notes or highlight a passage I want to remember, and most have a built in dictionary. So if encounter a word I don’t know, I can immediately highlight the word and get its’ definition post haste. Most experts predict that the printed book will become obsolete in the near future. Just like records became obsolete once cd’s were introduced and now digital music is replacing cd’s.

But let’s discuss two e-readers that are fighting it out. Amazon’s Kindle and Barnes and Nobles’ Nook. At this point, each brand has many offerings ranging from dedicated e-readers to tablets that incorporate many functions from web surfing, viewing HD content to books for reading. But Amazon’s and B&N’s profit model/motivation as a book retailer is to provide content either in the traditional form or digitally. The fact that they offer hardware is almost incidental. They want the customer to be sustained and nurtured to continue purchasing content from them. This is where the money is.

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