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by Bradley Baker
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I Killed My Android

iphone6

My 15 month experiment with Android is over. It began so promising only to sour in the end.

I purchased the original iPhone in 2007 which I used primarily for work. I knew then that we were looking at the future of the mobile device which ultimately proved to be true. Today, almost all mobile phones have iPhone-like user friendly screens and software that can accomplish most of what your laptop can. And 2007 was when most companies wouldnít support Outlook e-mail on the device, so I endured a clumsy work-around. Nevertheless, the phone was like purchasing your first car, opening up a new world of freedom and excitement.


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by Bradley Baker
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The Race for Streaming Music Is On

marketing, brand CMO, music

In a seemingly benign product category, streaming music is becoming more and more competitive with a winner yet to be declared. Recently, Spotify took a leap ahead by securing the rights to stream the entire Led Zeppelin catalog, something no other service can boast at this point, not even the vaunted Apple iTunes store (yes, you can buy tracks/albums but no streaming). Additionally, Spotify (out of Sweden) is releasing itís 20 million song library free to mobile users, which was formerly available only to paying customers. No doubt this is a response to iTunes newly minted streaming service, iTunes Radio.

iTunes radio and Pandora are clearly meant to link listening to purchasing, which is easily done if you use their service (which is free but limited to a pre-selected songs as opposed to choosing your playlist on Spotify and Rhapsody). While the streaming itself it excellent, itís capabilities compared to the competition are limited.

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by Bradley Baker
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Apple: Now What?

 Apple new design

Ok, we all waited for the BIG ANNOUNCEMENT from Apple several weeks ago to see what they were bringing from on high. I hate to break the news to you but the pace of innovation is slowing down.  Unfortunately, Tim Cook is no Steve Jobs. And JonyIve, as creative as he is in understanding product design and how the consumer interacts with it, is not going to press the company to go beyond itís evolutionary path of innovation, which was once revolutionary.


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by Bradley Baker
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HTC is fighting for its life with new ONE smartphoneThe Taipei based HTC Corporation is now fighting for life in the smartphone category. It originally started out as a third party smartphone manufacture but began launching phones under itís own brand in 2006. Initially successful, they lost their way through a series of missteps including launching too many products and confusing consumers. As a result, it never carved out any brand equity with consumers. In fact, I wonder if thereís any significant awareness is of the brand.

In an attempt to revive the company, they launched the HTC One this year. An Android based smartphone boasting impressive specifications, including a 4.7Ē screen (are you listening Apple?), the phone has received many accolades from the like of Walt Mossberg (Wall Street Journal digital guru) and the like.

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brandCMO is a website created by Bradley W. Baker for the sole purpose of demonstrating marketing excellence.  If you wish to converse with Mr. Baker, please contact him through the information listed in Contact Us.

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